In 2014, Sani started her business by sitting in bed with one goal in her mind, “Feeling Cute.” It came as an idea, a concept that on the surface is focused on appearance alone. But, since then, Sani has evolved that concept into a business model. But what does that mean, feeling cute? Is it just a state of appearance or is it a way for women to be empowered by being empowered?
Cutie Booty’s goal as a company is to create a platform for black women to feel authentic and empowered through connections and aesthetics. When someone is their most authentic self, they are at their most powerful self. There is an underlying current where women feel intimidated when their colleagues are at their most powerful, so they start to undermine and take down their success. So, it gets broken down in talks and workshops. Sani asks the questions of “why do we need to take other women down?” “Do we really feel good when we put negative criticisms on others?” and “how can we reclaim positivity in our bodies and our life?” One of her values is that you must get ugly with yourself before you see yourself as cute. The path to finding confidence is to admit that there are moments or parts of yourself where you aren’t who you say you are. Own it, get yourself together, and lead by example. Then, develop the friendships around you. It’s tough to go to a mixer and meet a bunch of people but no real connections can be found. But, if you invest in people like you invest in the market, you may find more value in that. Sani says that “your crew should be other people who are powerful, nurturing, and check [you].”
With Cutie Booty finally receiving its trademark in 2019, it’s apparent that more projects are going to come out from Sani. Her eye for positive media and building up her clients through her vendors of music, clothing, and talking points shows a bright future for Cutie Booty.
Cutie Booty’s goal as a company is to create a platform for black women to feel authentic and empowered through connections and aesthetics. When someone is their most authentic self, they are at their most powerful self. There is an underlying current where women feel intimidated when their colleagues are at their most powerful, so they start to undermine and take down their success. So, it gets broken down in talks and workshops. Sani asks the questions of “why do we need to take other women down?” “Do we really feel good when we put negative criticisms on others?” and “how can we reclaim positivity in our bodies and our life?” One of her values is that you must get ugly with yourself before you see yourself as cute. The path to finding confidence is to admit that there are moments or parts of yourself where you aren’t who you say you are. Own it, get yourself together, and lead by example. Then, develop the friendships around you. It’s tough to go to a mixer and meet a bunch of people but no real connections can be found. But, if you invest in people like you invest in the market, you may find more value in that. Sani says that “your crew should be other people who are powerful, nurturing, and check [you].”
With Cutie Booty finally receiving its trademark in 2019, it’s apparent that more projects are going to come out from Sani. Her eye for positive media and building up her clients through her vendors of music, clothing, and talking points shows a bright future for Cutie Booty.
